Jane Iredale – Amazing Base Reimagined

by mera

By The Beauty Book

For 27 years now, jane iredale has been using innovative formulas packed with natural, organic and non-toxic ingredients that deliver exceptional results. 

Long before ‘clean beauty’ became the buzz word it is today, pioneering mineral makeup founder Jane Iredale, who was working as a Casting Director and Producer at the time, saw first-hand how conventional makeup undermined skin health, and set out to make a change to create ‘SKIN MAKEUP’.

With a single product – Amazing Base Loose Mineral Powder – which launched in 1994, she completely revolutionized the beauty industry.

Formulated with nourishing, protective ingredients, Amazing Base was immediately embraced by skin professionals. Dermatologists and Plastic Surgeons praised its ability to soothe, cover and protect, and people loved that it didn’t feel like makeup. Free of known irritants and carefully crafted with skin-boosting ingredients, Amazing Base helped restore and protect skin without sacrificing performance.

Today, the beloved original that paved the way, has been re-imagined and is now offered in a convenient, refillable flow-through brush.

Skin-loving ingredients:  

  • Titanium dioxide: Calms and provides physical sun protection with Titanium Dioxide and Zinc Oxide for SPF20 broad spectrum sun protection
  • Algae Extract: Soothes and hydrates
  • Pomegranate Extract: Protects and aids in minimizing UV damage 

Skin-loving benefits:  

  • 20 true to you shades.
  • Sheer-to-medium coverage 
  • Conceals redness, diffuses the appearance of fine lines and pores.
  • Water resistant up to 40 minutes.

Easy to use:

  • Washable: Plush magnetic brush head can be removed for easy cleaning
  • Refillable: Compact, spill-free brush handle can be refilled again and again
  • Recyclable: Laser-etched refill canisters can be recycled for less waste

Introductory offer – Purchase a Refillable brush and receive Smooth Affair Trio Samples and a mini POMMISSTTMHydration Spray (while stocks last)

To find out more about the jane iredale difference, visit here.


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