ghd is celebrating 20 years of good hair days, a celebration we can get behind because who doesn’t love a good hair day?
Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, UK, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of hair stylists and women globally.
At The Beauty Book, we were amazed to learn that ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute!
ghd ANZ Managing Director, Ludovic Dellazzeri says, “ghd has always been at the forefront of hair, whether it’s new innovations to empower women and stylists, or setting runway trends at fashion weeks across the globe. In 2021, we want to imagine what the next 20 years of good hair days might look like, and set the tone for the industry both now and for the years ahead. That means more collaborations, more product innovation and new heights of luxury indulgence. Most importantly, we want to celebrate with our industry partners and consumers who have been with us on this journey over the past 20 years – excite and empower them to continue creating good hair days.”
In celebration of their 20-year milestone, ghd have launched their Limited Edition Hair-itage Couture Collection which contains the award-winning Platnium+ Styler, the Helios Hair Dryer, Gold Styler and Style Gift Set. This futuristic collection has a unique ombre chrome design with the exclusive ghd 20th anniversary hallmark.
The ultimate SMART styler, featuring ground-breaking Ultrazone™ technology that responds to your hair and the way that you style, controlling heat more effectively and predicting your personal hair needs, to give 70% stronger hair*, 2x more colour protection* and 20% more shine**.
*reduced breakage and 2x less colour fade vs a styler working at 230ºC
**proven to deliver more shine vs naturally dried hair
RRP $410 with luxury chrome heat-resistant bag
The Beauty Book’s publisher, Amanda Basher, recently trialed the Limited Edition Platinum+ Styler.
“I have naturally curly hair and straighten it daily so a good styler (and heat protectant spray) is key to protect my hair as much as possible. I have been a loyal ghd customer since I bought by first styler 15 years ago and was most recently using the ghd Gold Styler.
As I straighten my hair so often I was excited to try the Platinum Styler and experience the Ultrazone™ technology first hand. The first thing I noticed while straightening my hair as normal was how easily the styler glided over each section of hair. In addition, I didn’t feel the need to go over each section multiple times to get it straight which meant I saved valuable time. During the day, my hair definitely did stay straighter for longer, was less frizzy and I did notice that it was shinier than normal. This styler is a game-changer and I am hooked!”
Helios Hair Dryer
For ultra-powerful drying and ultimate styling results with 30% more hair shine*, the ghd helios™ hair dryer with unique Aeroprecis™ technology and bespoke contoured nozzle puts the power of a salon-blow dry in your hands.
* vs naturally dried hair
The iconic ghd gold™ styler features Dual-zone technology for premium performance which delivers salon quality results sleeker, smoother and healthier-looking hair**.
**In a test of 128 consumers, significantly more consumers agreed that ghd gold® was better than ghd V®hair straightener for leaving hair sleeker, smoother, shinier and healthier looking
RRP $350 with luxury chrome heat-resistant bag
Style Gift Set
Exclusive 20th anniversary chrome washbag with must-have styling accessories; Mini Paddle Brush, travel size Bodyguard Heat Protect Spray and 2x Good Hair Day silver clips.
All ghd styling products and tools are available in ghd elite salons and ghdhair.com/nz
Words by: Amanda Basher