By The Beauty Book
Frula Beauty is a range of clean luxurious skincare, but at supermarket prices.
The brainchild of Erna Basson, Frula Beauty is a New Zealand-made collection which prides itself on clean ingredients and the fact that aloe vera is the first main ingredient, not aqua (water).
Leading with aloe over water as the primary ingredient is more common in skincare products sold at high end beauty retailers at much higher price points, but Erna wanted to buck the trend and this ingredient commitment was one of her key priorities in this passion project.
The South African born entrepreneur shot into the New Zealand spotlight last year when she finished fourth on The Apprentice Aotearoa, and while her solution-focused personality has propelled her through many life paths; Frula Beauty has been the ultimate journey in problem solving.
Launching with a carefully curated line of six products, Frula Beauty has been designed as an affordable range of premium skincare. It is also cruelty free, vegan friendly, free from SLS, SLES and parabens and in recyclable packaging.
Available in Countdown supermarkets nationwide, as well as selected Pak N Save and New World stores, and Costco NZ, the range includes 3 Phase Micellar Cleansing Water, Superfood 2 in 1 Exfoliator & Mask, Super Hydrating Moisturiser, Gentle Foaming Face Cleanser, Brightening Vitamin C Serum, and Reusable Face Cleansing Pads.
“Our products are formulated differently using plant and fruit power to enhance them. As well as Aloe Vera, they also contain Kakadu Plum which contains the highest level of Vitamin C found in any fruit. A very special ingredient to me is the Kawakawa Oil in our moisturiser which is a native plant found right here in New Zealand,” says Erna.
“With Frula Beauty, we are solving problems. Women should not have to compromise on choosing between natural and affordable; now they can have the best of both worlds.”