By Helene Ravlich
A name synonymous with French beauty since 1954, the Clarins brand was born with the desire to advance beauty by making it more real and natural. When Jacques Courtin-Clarins opened his first beauty spa on rue Tronchet in Paris all those years ago, little did he know that it would go on to be one of the beauty world’s biggest players.
He dreamed of a company that would listen to its customers and innovate constantly to reveal and share the power of plants, and a company that would value social and environmental responsibility. His sons, Christian and Olivier Courtin-Clarins, inherited these values, and today, in their respective positions as President of the Supervisory Board and Managing Director, they continue to rise to new challenges. For the past several years, their daughters have also worked by their sides.
This has kept the family business always innovating, with their latest range, MY CLARINS, created for a younger audience keen to begin their skincare journey with a product line that is simple but also super efficacious. Made up of vegan-friendly formulas free of phthalates, parabens or sulfates, the MY CLARINS skin care range contains what Clarins calls the “Healthy Skin [ln & Out] Complex”, which is a new plant-based ingredient blend with two complimentary actions that work to promote radiant, healthy looking skin. The first is coconut water taken from (still green) coconuts, a wonderful reserve of minerals and moisture that makes it possible for young plants to develop. Its rich mineral content, especially in potassium and magnesium, make this ingredient an amazing hydration concentrate that balances and remineralises to promote healthy skin. The second is Alpenrose Extract, derived from a plant that climbs the highest summits (between an altitude of 1700 and 2400 meters) and can thrive in extreme conditions (wind, cold and UV exposure responsible for oxidative stress). Protecting the skin from oxidative stress, it also stimulates lysosome activity to deeply purify the skin.
The collection includes all you need for a basic but effective skincare regime, with two cleansers (Micellar Cleansing Milk and Purifying Cleansing Gel), a mist, micellar water and de-puffing eye roller (Re-Fresh), as well as several age-related options to target blackheads and overactive pores. There are also two moisturisers (matte and comforting), a sleep mask and Re-Boost Healthy Glow Tinted Gel Cream, a hybrid formula with micro-pigments and encapsulated pearls to help revive the complexion immediately upon application.
And if all of this wasn’t enough to get skin-savvy 18-25 year olds excited, there is also a super cute MY CLARINS makeup offering to go with, also vegan and designed to delight.
My picks from the small-but-perfectly-formed makeup offering is the my LITTLE BLUSH and my SHIMMER DROPS. The former comes in two adaptable shades and is super creamy, whilst the latter is a liquid highlighter concentrated in pearls. Thanks to its light, fine, non-sticky texture, it fuses with the blush for an even, luminous result and major glow.
Head to www.clarinsnewzealand.co.nz to find out more.