Two iconic New Zealand brands have come together in a mutual desire to help broaden the definition of beauty and encourage women to embrace self-love.
Bendon Lingerie and Karen Murrell Natural Lipstick have partnered to showcase the new Me by Bendon Meant to be collection, pairing the love-led lingerie set with Karen Murrell’s True Love lipstick for Valentine’s Day.
As part of the campaign featuring the Meant to be collection, Bendon is asking customers to share what self-love means to them.
Designed to make women feel confident and beautiful in their own skin, the Meant to be collection is a range of beautifully engineered intimates, heroing bold colours, opulent materials and fluid, silky surfaces, and shapes.
True Love Starts with Me is the theme behind the collaboration, which aligns with the power of red.
Karen Murrell’s True Love red lipstick is the perfect addition to the Meant to be set, showcasing how fashion and beauty industry goals can intertwine.
“The power of the red lip is well known,” says Karen. “Red gives us confidence, infuses life with passion and combining stunning lingerie with a bold, powerful red lip really is a recipe for self-empowerment.”
The Meant to be collection is available in-store and online now and includes a contour balconette bra, cup bra, bikini brief, and thong.
For a limited time (while stocks last), all Meant to be lingerie sets purchased will receive a complimentary Karen Murrell True Love Lipstick (valued at $32).