5 of the best ethical beauty brands in 2023

by Esha

When it comes to all things beauty, there’s a growing trend for ethical brands that are good for your skin and our planet.

Thankfully, today, many of us want to dig deeper and understand the ins and outs of what makes a brand ethical.

But what exactly is ethical beauty? And how can you tell one brand’s values from another?

The best ethical beauty brands leading the way in 2023 are nourishing for you and nature too. They use responsibly sourced ingredients, opt for eco-packaging, and give back to people and the planet.

So where should you go for your sustainable skincare and superfoods? That’s where New Zealand’s home of healthy living and ethical beauty is here to help make choosing well…well, easy.

Family-owned, responsible retailer HealthPost has been delivering wellness and beauty products since 1988, with a philosophy of putting people and the planet first at the heart of their business.

As the first B Corp natural wellness retailer of its kind in Aotearoa, it’s committed to leading with its values to make ethical shopping easier.

HealthPost’s Naturopaths check every new product before it lands on their shelves – and yours – to make sure it meets New Zealand’s leading ethical, environmental, and ingredient standards, so you can be sure you’re choosing well.

And with 150 plus beauty brands from global award-winners such as Antipodes and Mukti, to local ethical bestsellers such as BioBalance and Tronque, HealthPost makes it simple to find all your favourite brands that share your ethical values and have them delivered to your door.

Ready to shake up your ritual with ethical beauty brands? These five brands are leading the way in 2023

Sustainable and ethical beauty brands:

BioBalance: sustainable superfoods and skincare

HealthPost

For your natural beauty balance, BioBalance offers a growing range of sustainable (and local) superfoods for your healthy skin – including Barley Grass, Wheat Grass, and cold-pressed organic, fair trade argan oil for your daily glow.

BioBalance healthy skin pick: Organic Barley Grass Powder

  • 20+ organic vitamins and minerals for your inner glow
  • New Zealand grown, certified organic green wholefood
  • 100 servings

Shop BioBalance

Ethique: conscious and concentrated beauty bars

HealthPost

Another B Corp favourite, Ethique takes regenerative beauty to another level with their responsibly sourced range of palm oil free, plastic free beauty bars.

Ethique healthy skin pick: Invigorating Body Care Discovery Pack

  • Three solid beauty bars for fresh, clean skin
  • Packed with nourishing ingredients such as cocoa seed butter, jojoba, and coconut
  • Sustainable beauty, plastic-free option

Shop Ethique

Dr Hauschka: ethically sourced natural skincare

HealthPost

For nourishing skincare that leaves you feeling radiant, Dr Haushka strives for organically grown and sustainably harvested wild ingredients.

Dr Hauschka healthy skin pick: Revitalising Day Lotion

  • For your daily dose of hydration
  • Refreshes and revitalises your skin
  • Made with nourishing apricot, carrot extract and St John’s Wort

Shop Dr Hauschka

Tropeaka: wholefood beauty blends

HealthPost

Glowing skin from within? Tropeaka helps you feel your best from the inside-out, with their plant-based protein powders, superfoods and glow-up snacks.

Tropeaka healthy skin pick: Sarah’s Day Body Bloom

  • Wholefood inner beauty powder
  • Delicious natural berry flavour
  • Packed with collagen for healthy skin, hair and nails

Shop Tropeaka

Koko Body: luxurious vegan skincare

HealthPost

Vegan skincare your go-to? Every ingredient in Koko Body’s skincare range is consciously considered with organically sourced botanical ingredients, designed to nourish your skin and our planet.

Koko Body healthy skin pick: Pink Clay Face Mask

  • Luxurious skincare made for your next pamper treat
  • A deeply nourishing and rejuvenating mask and gentle exfoliant
  • Made with Australian pink clay, rosehip extract, and bioactive hibiscus

Shop Koko Body

Giving your skin extra TLC and making healthy choices for our planet is easy with HealthPost’s growing range of ethical beauty brands. Because beauty shouldn’t cost the earth.

Shop ethical beauty.

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