Any beauty enthusiast will know that TikTok often leads the way when it comes to beauty trends, cult products and trending ingredients. This year, INs and OUTs were all the rage, so it’s no surprise some TikTokkers jumped on the bandwagon and shared their beauty predictions for 2023. Below, we outline just what’s IN in 2023, and what’s OUT, along with whether industry experts agree.
INs:
EMBRACING YOUR ACNE
@h8myfacelovemyskin predicts embracing your acne will be IN in 2023. While she mentions we’ve seen a lot of this in 2022, she hopes we see more of it in 2023. Askbella’s founder Elaine Yang agrees. “Each year we are constantly inundated with new ‘trends’, skincare movements, viral hashtags and cult products which make skincare a bit of a minefield. However, one such trend that is should be going viral is embracing your acne. No one has perfect skin, and it’s time to normalise ‘flaws’ (when I say flaws, what I mean is real skin).”
EUPHORIA MAKE-UP
Euphoria make up was definitively a 2022 trend and @courtneyhartmakeup predicts the TV show will continue to “inspire us for creativity with things like glitter, embellishments, bright colours on the eye, it’s just gonna be fun!” Lead Euphoria makeup designer Donni Davy, who collaborates with actors like Hunter Schafer, Alexa Demie, and Barbie Ferreira to create the show’s viral 3D looks, told Elle that she hopes the style will enable “people to feel like they have permission to pair bold colors with rhinestones or glitter—and bring it into everyday wear like it’s not a big deal.”
SUNSCREEN
@h8myfacelovemyskin predicts sunscreen will be IN for 2023. As she says “Sunscreen. Say it with me: SUNSCREEN!!”. Biologi’s Dermal Specialist Lucy Macdougald agrees, “We all know that the sun has a detrimental impact on our skin. While a tiny bit of sun each day is good for us, exposing our skin to the sun for prolonged periods or regularity can have some devastating impacts. It goes without saying that every single person should be applying sunscreen daily (and throughout the day). Even if you’re spending your day indoors, the harmful UV ray still penetrate through windows (eeek). To guard yourself, always apply a broad-spectrum SPF 50+ and follow other guidelines set by Cancer Council like slipping, slapping and wrapping.
PRIORITISING SKIN BARRIER
We could argue that prioritising the skin barrier is a trend that should be in, each and every year. Having a healthy skin barrier is paramount if you want healthy looking skin and @h8myfacelovemyskin predicts it’s going to be a big trend in 2023. “Prioritising your skin barrier. Another thing that definitely got popular in 2022, but I think 2023 will be the year of the skin barrier.” askbella’s founder Elaine Yang explains that repairing the broken barrier function is critical to reducing symptoms of various skin conditions such as eczema. A great way to do this is by keeping your skincare routine simple, avoiding over exfoliating and opting for a gentle cleanser. Skinstitut’s Gentle Cleanser is a great option for gentle cleansing as it avoids stripping the skin of its natural oils.
THIN BROWS
While those born in the 80’s might literally shudder at this resurgence, @courtneyhartmakeup predicts “thin brows or maybe even no brows are going to continue to be a thing.” For years, we have carefully tried to re-grow our overly plucked brows from the 80s and 90s yet turns out you can pick back up those tweezers and pluck away. You can thank the likes of Bella Hadid for the thin brow trend and Julia Fox and Nicola Peltz for the no brow or bleached brow trend.
SKINCARE THAT ACTS LIKE MAKE UP
“Skincare that acts like make up. I think a great example of this is Youthforia. Hydrating serums and moisturisers – we’ve definitely seen a lot of these, but I think there will be more.” Says TikTokker @h8myfacelovemyskin. Biologi’s Dermal Specialist Lucy Macdougald agrees with this sentiment, adding that it’s important to simply listen to what your skin needs. “There is such a thing as too much when it comes to our skincare routines! In fact, stripping back an overly complicated skincare routine to multi-purpose products can not only be liberating, but it is incredibly healthy for the skin. Too many products, ingredients, or using them in the wrong order can actually have adverse effects on our skin in a couple of different ways. The first is stripping it off its natural oils that it needs for a balanced pH, which is often done by cleansing too much or over exfoliating. Many people will exfoliate their skin with multiple acids which can then result in redness, irritation and even blemishes. The second issue with over complicating a skincare routine is when a person layers active ingredients that shouldn’t go together at all. This can effectively cancel out the benefits or in worse case scenarios – cause harsh reactions.”
SCIENTIFICALLY PROVEN SKINCARE PRODUCTS
“Scientifically proven skincare products. I’m hoping to see more of these in 2023.” Says @h8myfacelovemyskinand the experts agree. NEE-V Collagen founder Eryn Behan agrees and says that finding products backed by science was the reason she started her brand. “I wanted to develop an authentic and effective product that targets and combines both health and beauty, that was backed by science and research. As we age, our bodies produce less collagen leading to dry skin and the formation of wrinkles. Ingesting a collagen supplement can be a great way to supplement the body’s natural loss yet I couldn’t find one that I liked that had the scientifically proven stamp. That’s when I decided to create my own. I’m proud to say NEE-V is scientifically proven, which means that our formula is backed by the governing body. We’ve had to invest a lot of time, energy and research into our product, to make sure that it produces the best possible outcome and I’m confident that we’ve delivered on our mission.”
OUTs:
MAKE UP WIPES
“Outs. Definitely make-up wipes. Honestly, I think they’ve been out for a while but I know some of y’all still be using make-up wipes.” Says @h8myfacelovemyskin. Biologi’s Dermal Specialist Lucy Macdougald agrees: “: Please try to stop any habits of using single-use make-up wipes! While make-up wipes can seem like a convenient option to remove make up, not only can they be full of harsh chemicals that disrupt the pH balance of your skin, but they are also terrible for the environment. Instead of a single-use make up wipe, opt for a microfibrecloth. Microfibre cloths are small, reusable pads that look and feel like a very small towel. All you need to do is apply water to the cloth and gently wipe across the face to remove makeup. The water slightly loosens makeup and surface dirt, and the hundreds of tiny fibres grab the particles and hold them away from the skin.”
UBER GLOSSY HIGHLIGHTED SKIN
@courtneyhartmakeup predicts a move away from ‘uber glossy highlighted skin’ to a more soft matte finish. According to Courtney, ‘this won’t be done with a lot of make-up, it will be done with clean skin, but still more of a soft powder, than a glass, glossy skin. Things like highlighters will be more strategic, skin will have a more vintage, soft vibe to it.”
OVER EXFOLIATING
@h8myfacelovemyskin says of over exfoliating “I know a lot of y’all also fell victim to this in 2022, but it’s out in 2023!” askbella’s founder Elaine Yang mimics this sentiment and says that “Many people don’t realise that dry and dead skin actually serves a purpose. It can help to protect it from environmental stressors and therefore shouldn’t be constantly scrubbed off. Exfoliating daily or every second day could be removing those protective layers from your skin and opening it up further to things like sun or pollution exposure. If you are in a regular habit of exfoliating, try to reduce it to once or twice a week. This will mean that you’ll still get the benefits of exfoliation but won’t risk stripping your skin and causing irritation or damage.”
PICKING YOUR PIMPLES
“Picking your pimples. OUT!” exclaims @h8myfacelovemyskin and askbella’s founder Elaine Yang tends to agree (but also disagrees) with this one. “In most cases, you should never squeeze pimples. But there are some instances where a pimple will feel painful, uncomfortable or distracting. If you find yourself in a situation where you absolutely need to rid yourself of a pimple, you can squeeze it, but please tread with caution. The best way to approach squeezing a pimple in the right way is to have a hot shower first (the steam will help open up your pores), thoroughly cleanse the area (an instance where a double cleanse is advised) and then using a tissue to cover your fingers, gently press the pimple. This hopefully will ease some of the pressure but just make sure you stop pressing or squeezing once any clear liquid comes to the surface. Once you’ve reached this stage, leave it alone. Do not, I repeat, do not keep touching it. Also try to avoid putting anything on it (including skincare unless it’s a product specifically targeted for pimples) and then give it a bit of time to heal.”
A MOVE AWAY FROM WARMER TONES
@courtneyhartmakeup predicts a move away from warmer tones when it comes to make-up. “Less bronzers, more taupes, greys, lavenders, just more cool tones in general”. Could the TV show Wednesday have inspired this movement? Only time will tell!