Lipstick innovator Karen Murrell has done it again. The sharp-minded founder of globally successful New Zealand lipstick brand Karen Murrell is launching Kera Kisses – a new lipstick created in collaboration with New Zealand-based company Wool Source.
In what is believed to be a world first, Kera Kisses is created using Wool Source’s innovative new activated keratin powder from deconstructed wool fibre.
Karen Murrell’s first lipstick to harness the ground-breaking keratin infused technology, Kera Kisses is a deep red designed to nourish and protect lips, and boasts a wool derived pigment to enhance colour, moisture and longevity.
The ultra-fine keratin powder is undetectable in the application of the lipstick, which is incredibly soft, completely non gritty, and applies like a smooth, balm-like lipstick.
The super hydrating formula provides lips with next level moisturisation. The deep, blue based red, which Karen has also described as a “black based red” stays put and doesn’t bleed as the keratin powder particles lock it in place and the pigmentation stays true by kissing the lips together to seal moisture and colour into the lip.
“As you apply Kera Kisses, the lipstick colour deepens with the amount you choose to apply, it has great longevity, and is so deeply hydrating, I would describe it as a wet look lipstick once applied,” she says.
“It’s easy wearing and also has a lovely comfort factor for the lips, like a comforting wool blanket, it truly feels amazing to wear.”
Karen is particularly excited to release this product as she hails from a rural background, having grown up in Te Awamutu.
She is also impressed with the full transparency and traceability of the keratin ingredient, as the keratin powder is derived from happy, healthy sheep on Westmere Farm near Ashburton in the South Island.
“The design on the product box is a shot of the actual farm that the sheep are from,” she says. “Transparency of our ingredients is very important to me, and the fact that vegetarian, halal, kosher and cruelty-free certifications of the ingredient are underway give me complete confidence in the integrity of this ground-breaking ingredient.”
The first of its kind, this world-leading lipstick is being launched on Wednesday November 30 at New Zealand Agricultural Fieldays and will be available for purchase online at karenmurrell.com.
Karen Murrell Kera Kisses, $31.99.