By The Beauty Book
Iconic New Zealand brand Swanndri has evolved from its workwear roots (with a heritage dating back to 1913) to a highly respected and versatile label offering consistent quality across all facets of the New Zealand lifestyle.
Earlier this year Swanndri caught the eye of a fresh audience after launching into David Jones’ flagship Sydney store; perhaps surprising many with its enduring collection of classic mens and womenswear.
The newest Swanndri collection showcases contemporary design, across its diverse collection of shirts and shorts in cotton, linen and performance based fabrics.
There’s an enduring timelessness that has always been part of the Swanndri legacy; with pieces designed to last a lifetime (generations and beyond); a refreshing antidote to the throw away mindset of fast fashion.
While the authentic roots of Swanndri are still infused into every garment, and the classic design elements and commitment to quality materials remain; Swanndri has successfully managed to take its apparel off farm and mountain and into the city.
Fresh styling is at the heart of the new women’s collection, with heritage prints and classic stripes across an expanded range of summer weight knitwear. Womenswear features boyfriend shirts, canvas shorts, light knits and casual summer dresses, while men can enjoy their most relaxed season yet with a no-fuss collection of shorts, tees and shirts from tailored to casual.
Each season, Swanndri continues to grow the breadth of its appeal, whilst managing to retain its popularity and loyalty with adventurers and lovers of performance outdoor wear.
It’s no easy task for such a well established brand to redefine itself for the modern consumer, but thanks to clever and thoughtful direction, Swanndri has achieved the crossover.
The newest Swanndri SS23 collection is available instore and online now.