By Mera Tabarruk
All too often, running shoes are created in silhouettes that are made for men and then redesigned to fit a female footprint…But we’ve got news for you, PUMA is rewriting the narrative.
Meet the Run XX NITRO, a running shoe made for her.
Named for the woman-specific double X chromosome DNA sequence, the Run XX stands behind PUMA’s ‘Run for Her’ positioning to prioritise female runners’ needs.
In collaboratiopn with the University of Massachusetts Biomechanics Lab, PUMA launched a research study recruiting 224 runners who logged more than 36,000 miles over an eight weeks course. 81 percent of women in the study preferred the Run XX (over another PUMA shoe they used to compare) and the women said they liked the cushioning and responsiveness of the Run XX.
Featuring an updated fit that hugs a woman’s foot at the heel, instep, and arch, the running shoe’s new, firmer NITRO midsole is the perfect balance of durable and lightweight. RUNGUIDE promotes proper alignment and increased stability for longer distances.
The Run XX NITRO is now available online at nz.PUMA.com for RRP $260.00 NZD.
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