By The Beauty Book
Take control and incorporate self-check into your beauty routine, with a helpful reminder from ghd’s limited-edition Pink collection.
Each piece of the orchid pink collection sports an engraved Take Control Now campaign message, so every time you use one of the styling tools, it’s also a regular reminder around self-checking for signs of breast cancer.
Joyful body and breast positivity is the core message of this breast cancer awareness-driving campaign – and ghd is wholeheartedly behind the campaign, donating $20 from every Pink limited-edition purchase to Breast Cancer Foundation New Zealand. Already ghd has raised almost $1 million dollars for the New Zealand cause during its ongoing partnership.
The campaign is part of a long-term global relationship between ghd and breast cancer charities, which has seen more than $22 million (yes, $22 million) raised around the world to date.
The 2022 limited edition Pink collection serves up the ghd helios professional hairdryer, award-winning ghd platinum + styler, ghd gold styler, and the limited edition glide hot brush (say hello to smooth sleek hair).
For the past 18 years, ghd has been on a global mission to empower young women to start regularly checking their breasts, driving home the importance around creating awareness.
Breast cancer is the most common cancer for Kiwi women, with NINE women diagnosed per day. And one in six women admit to never checking their breasts for changes **
** Breast Cancer Foundation New Zealand 2022
Discover the stories at ghdhair.com/nz for more information. $20 from every pink limited-edition purchase goes to Breast Cancer Foundation NZ.