By The Beauty Book
If you’ve been looking for the ultimate beauty “unicorn” product the wait is over. Introducing OMni Balms, a 100% natural range of luxurious multi-purpose balms for your lips, cheeks, nails, decolletage and anywhere else you need nourishment and hydration.
With inclusivity at its core, OMni has just launched a new beauty campaign celebrating people of all ages and skin types in a stunning new shoot. Made in New Zealand from botanical ingredients and essential oils, OMni balms have been formulated to look and feel beautiful no matter what your age, gender, skin tone or skin type.
Developed by Aucklander Vanessa Morgan, an advocate for the Slow Beauty movement, Vanessa was a single mother who began her journey into natural products to help with her son’s eczema. After studying homeopathy and acupuncture it wasn’t until her 50th birthday that she followed her passion to develop a natural product range that also felt luxurious.
“Integrity and honesty are the central values of OMni. Being able to say the balms are 100% natural is so important to me. Then it’s knowing they are really beautiful products to wear, they feel and smell delicious and are amazing for your skin. And I of course wanted them to look fabulous and feel luxurious. I call them my little pots of joy,” says Vanessa.
In many ways the multi-purpose aspect of the balms was an accidental discovery. Customers who were using one of the original formulations began commenting on how they were using them on their brows and cheeks, or to repair dry cracked skin on other areas of their body. Vanessa realised she was also unconsciously using them to moisturise her cuticles, hands and elbows.
“It was a lightbulb moment. We all need a multi-purpose balm in our handbags and bathrooms. And not just women, men too. We all want to be smart with our money, to be able to use every last drop of a product, and to minimise our environmental footprint. OMni felt like a win win. A product for everybody to use everywhere.”
There are six different balms in the OMni range.
The Nourish balm can be used anywhere and everywhere from a night cream to an eyebrow gel or even to help with cuts and grazes. “Just last week a 69 year old customer let me know she was using it as gentle night cream around her eyes and is loving how her skin looks and feels in the morning,” says Vanessa. The Blush and Radiant Zinc balms have subtle hints of colour that you can layer up or down, and are perfect for lips and cheeks, as a highlighter, and on your décolletage for that sunkissed glow. The Polish balm is a great exfoliator that is gentle enough for delicate areas like your lips, backs of hands, cuticles and elbows. And it tastes delicious with natural coconut sugar and sweet orange oil.
As a brand OMni aligns itself with the Slow Beauty movement, a philosophy that includes the use of natural ingredients, a gentle attitude towards ageing, being mindful and eco-friendly, and above all being yourself.